Welcome!
Every business has a story. Let's tell yours together.
Hello and welcome to my website. I'm Heidi LaFleche, a Boston-based freelance marketing communications writer specializing in newsletters, case studies, testimonials, white papers, annual reports, Web and print articles (including thought-leadership and community-affairs pieces), ghost writing and other features.
My mission is to help your business, academic institution or organization...
- Develop a voice that shows personality, builds trust and fosters customer loyalty.
- Cut through the barrage of boring, sanitized messaging with crisp, lively writing.
- Inform, educate, inspire, persuade and motivate your target audience.
- Tell the success stories of executives, employees, clients, partners and customers for internal and external communications.
- Put the "heart" in your business by revealing your history, your outlook, your vision and the human-interest side of your operation and organization.
- Share your ideas with the world, whether you're introducing a new program, product or initiative, or putting the spotlight on what you've always done best.
- Differentiate your business from the competition with voice, honesty and perspective.
Site development by Boston Web Company. Photo by Ryck Lent.